'Smart Barcode' Innovator Pop! Technology Retains Growthink to Raise $2 Million Dollars in Series A Capital

Los Angeles, CA --- Growthink announced today that the Firm has been retained to raise $2.0 million in Series A capital for Pop! Technology, a creator of 'active' barcode information systems used by the Food, Beverage, Pharmaceutical and Health Services sectors.

Pop! Technology’s 'smart' barcodes provide users with real time information about the status and condition of their products at all points of the supply and distribution chain, from manufacture to end-user. The Company’s barcodes, which are compatible with current scanning devices, can provide users with a range of critical information, including product temperature, retail placement, fraud detection and shoppers’ buying patterns.

"Pop! Technology’s smart barcodes are indeed very smart, and have the potential to be a disruptive technology that can be utilized by a wide range of industries. We’re excited about our client’s potential for growth," said Emily Burg, Growthink’s Director of Strategy.

"Our partnership with Pop! Technology demonstrates once again that Growthink is the most experienced capital and advisory partner to innovative, emerging companies," said Jay Turo, Growthink’s CEO and Managing Partner.