Website Strategy, Development & Marketing

For many companies, their website is the primary mechanism through which they interact with current and potential customers. And, for many organizations, their website serves as a key area of competitive differentiation and as a significant profit center.

However, achieving success with your website is a challenging endeavor. It requires developing a solid website strategy and overcoming technical obstacles to develop a website that functions the way you want, and the way customers want it to.

Growthink works with clients to develop their web strategies and to build their sites, using the following methodology:

• Assessing the wants and needs of current and potential customers


• Conducting competitive intelligence to understand what sites customers are currently frequenting and their strengths and weaknesses


• Understanding the organization’s goals and determining how the website can best help it achieve those goals


• Assessing the technologies needed to make the website robust and include the requisite features


• Mapping out the roadmap for building the site


• Developing the site and conducting beta testing


• Launching the website and providing ongoing support and functional upgrades

In addition to designing and developing websites, Growthink can assist clients with driving traffic to them via our search engine marketing services.

Each month consumers and businesses search billions of phrases on the major search engines. They do this to search for information and to seek out products and services to purchase. Having your company appear at the top of the search results pages for relevant queries can result in a significant revenue, profitability and valuation boost.

Growthink works with clients to better position them in the search engines using both organic (search engine optimization) and paid (pay-per-click) techniques. While each technique is different, both rely on similar methodologies, which include:

• Researching the keywords that customers are searching and determining the best keywords to target


• Creating “landing pages” (i.e., the pages that people go to when they click on your listings) that improve your search engine positioning and result in higher customer conversions


• Creating comprehensive tracking mechanisms so that you can precisely understand the result of every change made on your site and in your advertising


• Conducting ongoing testing to see the result of changes to your search engine marketing campaigns, culminating in a website and advertising that most effectively brings visitors from the search engines to your site and encourages them to take the desired actions (e.g., buy your product, download your report, call you, etc.)


• Building relevant links to the website, which improves search engine marketing results

Search engine marketing success relies on a solid partnership between client and consultant. Growthink has developed methodologies which support these partnerships, and which leverage our proprietary techniques, knowledge and track record for optimum results.

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